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This week end I’ve re-read an old (2006 🙂 ) post by Guy Kawasaki about called The 120 Day Wonder: How to Evangelize a Blog. I’ve encountered it again reading the Occam’s Razor blog by Avinash Kaushik.

In the post (that I suggest to fully read), Guy writes down a list of 10 items he thought were meaningful to write a successful blog. It was 2006 and he was not much in the blogging arena but here is what he thought, being a great innovator and communicator:

  1. Think “book” not “diary”: from day one think about spreading the word
  2. Answer the little man: is your blog a good product?
  3. Collect email addresses
  4. Collect links for blog rolling: to link with interesting blogs on the same topics
  5. Scoop stuff: eat like a bird, poop like an elephant
  6. Supplement other bloggers with a follow up entries: help others to spread the word
  7. Acknowledge and respond to comments: you do care
  8. Ask for help: if you give value, ask your readers if you need
  9. Be bold: speak your mind
  10. Make it easy to jump in!!

I think most of these ideas are still of great help: what’s your experience? As a reader or as a blogger what would you change 5 years after? How can this be applied to internal communication in corporations?


I totally agree with Seth, I DO love RSS even if I’m a huge Twitter fan, for example.

RSS is quiet and fast and professional and largely hype-free. Perhaps that’s why it’s not the flavor of the day

via Seth’s Blog: In defense of RSS.


Kudos to the guys: their system grab 24 hours of tweets of the people I follow, producing a kind of newspaper called the Piergiorgio Grossi Daily.

They group similar tweets based on content, tags, media type and similar stuff and produce a great product: I’m seriously thinking of stopping reading rss feeds and just read the newspaper as most of the blog that I follow have also a Twitter account.

And if you want, you can receive daily an alert when the Piergiorgio Grossi Daily is out just clicking in the Alert me button in the newspaper: image


Few days ago I’ve found how to generate Automatic Newspaper from Twitter using a system called

Then I created my own newspaper based just on the people I follow:

Then I started reading it. What happened was that I was reading more this kind of newspaper and using more and more the ‘mark as reader’ feature of Google Reader where I read blogs.

Now the question are: does this means that will kill my Google Reader? Will I leave Google Reader and standard blog reading? Is this happening to you too?

More to come …


Here is the list of the top posts read in this blog in 2010:

Home page
Eight Barriers to Effective Listening
I met Francesco …
Planning is everything, the plan is nothing
Effective communication – behavioral models
The ‘why’ question: a barrier to effective communication?
Slides from BetterSoftware2010
IT Dashboard of the US government
There are no accidents
The Magic of Gantt

Interesting how the top posts, except the Home Page, are from 2006 and 2007: they are often reached using Google or Bing !!! Is this a message for me?

Anyway, thank you all for reading this blog: it’s a great pleasure for me to give this small contribution: have a GREAT 2011|


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