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Courtesy of derekGavey

Last week during the UX Conference, there were some talks about disruptive innovation coming from (even slightly) changing something that already exists. An example is the talk of my friend Cesare Bottini called Reinventing the wheel.

During the conf, there was a gentleman from BTicino: a very well known Italian company “one of the most important manufacturers in the world in the field of low-voltage electrical equipment for living, working and production spaces, that integrate solutions for energy distribution, communication (audio and video door entry systems) and for the control of lighting, sound distribution, climate and safety”

Now they kind of ‘own’ the Italian market. I don’t know the numbers but let’s say that 30% of italian houses have light switches (just to name a component) from BTicino.

As they want to move ahead in the “home automation” process, these old components we already have in our houses might sound like a problem but I think instead they are a great advantage as … we already have them in our houses.

So what would you do to exploit this problem/advantage (they already have their ‘old’ light switches in our houses) to generate innovation and make a step in the future of more ‘automated’/digital houses?

Interesting challenge 🙂 Post here your ideas!



Scale is a solved problem. We know how to do stuff at very, very large scale — if by stuff you mean “churning out the same widget, a billion times over”. What we don’t know how to do is the opposite of scaling up: scaling down an institution, to make a difference to a human life. Lives are singular; and for institutions to truly matter in human terms, they must go beyond the homogeneous, to the singular.

via If You Were the Next Steve Jobs… – Umair Haque – Harvard Business Review.


Extremely interesting study by Google on the usage of smartphones, tablets, PCs … or better on the usage of ‘screens’: The New Multi-screen World.

Thanks to @HagakureLive to link the presentation in his tweet.


Do you agree?

+ operational advantages such as setting up infrastructure in minutes rather than months, completing massive computational projects with a large number of resources quickly, and scaling architecture up and down to provide the needed IT resources only when you need them, deliver targeted IT solutions fast for individual business units – these deliver a “return on agility.” The return on agility delivers business value by allowing you adapt rapidly, while remaining focused on your core competencies rather than distracted by operating IT infrastructure.

But more importantly it allows the business to change and dramatically reduce time-to-market for products. It drives down the cost of experimentation and allows companies to explore many more product directions with minimal risk. In the current economic climate where capital is scarce, being able to develop new products rapidly without the need for major capital investments is crucial to the success of businesses.

from Total Cost of Ownership and the Return on Agility – All Things Distributed.


I’ve collected some resources about “UX and friends” and I want to share them with you. I hope they can inspire or be helpful!

SEO & UX – Working together to make your site better

5 Reasons Why Metaphors Can Improve the User Experience

4 UI Lessons For Instagram, From Facebook’s New Instagram Clone via @prismatic”
– Piergiorgio Grossi

Eyes On Pinterest: How People Look at Your Boards via @prismatic”
– Piergiorgio Grossi



“In the connected-world era, links are by far more important than technology … this is how our brain works by the way”

Do we need a Chief Social Officer?

Social is an experience for the company that goes side-by-side with the organization: it’s a way to broaden the possibility to achieve results.

Social is not an option. If your company is on the market:

  • people inside companies is collaborating faster and faster in a way that goes beyond the standardized procedures;
  • people outside companies is already talking about the company, is inventing stuff relating to your company, is making and sharing stuff thinking of your brand … and it’s probably doing it outside your sight.
  • … and, and this even more powerful (or scary, it’s up to you do decide 🙂 ), the barrier between inside and outside is getting thinner and thinner.

When a SW project finish, a Project Manager is a happy, a company can send the bill and … the team moves to another project leaving the code to the lucky maintenance team.

Is the project team deeply motivated to build a product who can last for long? Is the maintenance team skilled (and willing and has the right incentive) to make the system working better and better?


Here is a possible recipe:

Form long-lived teams around applications/products, or sets of features.  A team works from a prioritised backlog of work that contains a mix of larger initiatives, minor enhancements, or BAU-style bug fixes and maintenance.  Second-level support should be handled by people in the product team.  Everyone in the team should work with common process and a clear understanding of technical design and business vision.

via Projects are evil and must be destroyed | Evan Bottcher.

What do you think?

What happens when technology cycles become shorter than corporate decision cycles?

via Business Models and the Singularity | Digital Tonto (see also Facebook, Instagram and the Singularity)

My feeling is that that moment happened 5 years ago in big corporations: IT technology is already changing at a rate Coporate IT and Corporations cannot handle.

What’s the solution?


I’ve collected some resources about “UX and friends” and I want to share them with you. I hope they can inspire or be helpful!

Usability Design Considerations for Web Forms

The Death of the Wireframe? Towards An Integrated Approach to UX Design

The New Google+ Is More Beautiful Than Facebook


I’ve collected some resources about “UX and friends” and I want to share them with you. I hope they can inspire or be helpful!

10 Most Popular Drawing iPhone Apps 2012

How ‘Lean UX’ Can Improve Application Development

Organizational Challenges for UX Professionals

Designing For Mobile – Best Practices for Superior User Experiences


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