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As I wrote in my post Insulate Yourself  I want to explain a little bit more some of the items in the Invent More post, quoting Seth Godin.

Today we talk about feedback. Yes feedback.

Someone once told me

“communication is what the listener does”

meaning that when you communicate, it’s not THEM that are not able to understand you. Sorry: it’s you that are not able to communicate properly in that context with that person. Or at least the only thing that you can do to have a better communication is changing how YOU communicate and not the brain of the receiver 🙂

The same concept can be applied to what you do, your task, your activity.

The two senteces that I’ve selceted from Seth’s post are:

Ship & Fail often

Today we talk about feedback. Yes feedback .. the only stuff that’s able to tell you if  what you do, think, act is … what you do, think, act. Because I’ve to tell you that the real reality is what others (+ you) see on your behaviors, is what they do with what you ship, is what they get.

Shipping and looking at the result (usually failures) is the only way you can get feedback. This is useful with yourself because you can see and feel progress (so stimulating feedback for you). This is useful for your ‘job’ because you can learn from what you have done (feedback = learning).

The “often” is also very important: failing often means you ship often. Ship often  means that you ship continuously a small set of stuff.  Small set = possibility to continuously check your path … as you do with the steering wheel while driving: continuous small correction (failures) to get a great final result 🙂 And small set = small possibility of making big mistakes.

I’d love to get your feedback about this topic!


p.s. This is true for your personal day-by-day activities … we are not (only) talking about software or work 🙂

Nice post from Seth Godin author of some books like Linchpin: Are You Indispensable? Or Poke the box called Isolate yourself.

I paste here the post …

Insulate yourself from anonymous angry people
Expose yourself to art you don’t yet understand
Precisely measure the results that are important to you
Stay blind to the metrics that don’t matter
Fail often
Lead, don’t manage so much
Seek out uncomfortable situations
Make an impact on the people who matter to you
Be better at your baseline skills than anyone else
Copyedit less, invent more
Give more speeches
Ignore unsolicited advice

… and my personal translation in Italian.

Isolati dalle persone inutili che sono sempre incavolate
Esponiti all’arte che non capisci e non conosci
Misura in modo preciso solo i risultati che sono importanti per TE
Ignora le metriche che non ti interessano
Fallisci spesso
Rilascia, consegna qualcosa
Ispira, non gestire troppo
Fai la differenza per le persone a cui tieni
Sii il migliore di tutti nelle tue competenze fondamentali
Pensa meno ai dettagli, crea più cose nuove
Parla di più davanti ad un pubblico
Ignora i consigli non richiesti


Interesting tweet by Pamela Slim from Escape From Cubicle Nation written during the Work-Life Focus 2012 and Beyond Conference:

I’m not sure of the first see as it is too visual, for some of us could be more hear  or touch. So probably perceive is more correct even if see is more immediate. The sense is in any case it is more the perception of what’s happening than the anlysis.

I do love the feel part: we know that we decide with our gut and then we put in place the logic to justify our decisions, don’t we 🙂

By the way, nice Tweet: thank you @pamslim .


As usual, here is my live twitting from the UX Conference 2011 in Lugano. Please note that I have a specific Twitter account for live twitting from events: PierGLive.

  • To complicate is easy, to simplify is hard. Great finish. Great talk. Thx @Folletto #uxcon11
  • If you want to be social: YOU CAN’T FAKE #uxcon11
  • Zappos ha premiato una persona del supporto x’ è stata 12 ore al telefono con un cliente per risolvere un problema #stopUsingROI #uxcon11
  • We really think of Zappos brand as about great service, and we just happen to sell shoes #uxcon11
  • … download the RICE checklist #uxcon11
  • Competition, excellence, curiosity, affection: the motivational diamond #uxcon11
  • @leeander yes … and it’s not me 🙂 #uxcon11
  • Complex systems must be simplified (to manage them) but not banalized (otherwise results are wrong) #uxcon11
  • PierG: tablets (and smartphone) are pushing consumerization. CIOs: wake up!!! #uxcon11
  • Why doctors will accept to make presentations with iPads? Because they already have it!!! #uxcon11
  • UX highlights the experiential, affective, meaningful and valuable aspects of human computer interaction #uxcon11
  • We have to balance the cognitive overload: too high is evil … too low is evil #uxcon11
  • You should work on high level points to make them WOW points #uxcon11
  • Define, understand, find, design, lean = evolutive experience design #uxcon11
  • As users/consumers we now EXPECT. If Starbucks gives you free wifi you expect wifi from your local bar #uxcon11
  • The ideal experience does move continuously … and it’s personal: so movable from the designer point of view #uxcon11
  • To design is a human process, and it’s a learning and discovering experience @lucamascaro #uxcon11
  • As users / consumers we now PRETEND. If Starbucks give you free wifi, you pretend free wifi also from your local bar! #uxcon11
  • Tasks during testing shouldn’t suggest any specific path #Carniato #uxcon11
  • Remember THE message: Personas is not the voice of our prejudices #Tassistro #uxcon11
  • We have to continuously push Personas to work with us #Tassistro #uxcon11
  • Question 1: how many personas do we want? Golden rule: between 3 and 6 #Tassistro #uxcon11
  • Personas do not belong to our ideas (or prejudices): they should be used to give voice to people #uxcon11
  • I know MS Project … and I try to avoid it as much as I can 🙂 #Tassistro #uxcon11
  • Once, when you used to compile, you had to wait … #uxcon11
  • Alan Cooper, the father of Personas. He was a developer #uxcon11
  • Personas are key: they help us to avoid prejudice #uxcon11
  • Francesca Tassistro – Creative Lead @ Avanade #uxcon11
  • User Research activities are growing … at least looking at revenues 🙂 @lucamascaro #uxcon11
  • It’s not clear where UX starts and ends. What’s important is that we are all dealing with experience and interaction #uxcon11
  • Design is changing how companies are organized internally #uxcon11



I’m at a conference (#CHItaly2011) on Human Machine Interaction.
I’m (almost) the only one live twitting. Donald Norman in one of the speakers!
I’ve 10 new followers on Twitter in 2 hours and … I’ve lost around 20 of them.
It seems that the more I tweet the more I loose Twitter followers: is this the Twitter paradox?

We are strange animals: part for ‘nature’ part for culture we learn through an action-reaction mechanism.

It’s all about feedback, it’s all about consequences: we do something, something happens due to what we do (or don’t do), we see these consequences and decide what to do.

Do you want to mess up a team, or your son, or a person you have a relationship with? Start not giving feedback or better giving random one: the consequence are certain … #fail


p.s. Please note that sometimes not giving feedback deliberately is a feedback itself (remember: you cannot not communicate)

I met a CIO like that. He told me his policy was to never say No to the business. So he always said Yes, and the business was always angry because things he agreed to didn’t get done, or got done poorly or far later than they wished. His Yes meant nothing.

via Insights You Can Use » Blog Archive » Yes. No. Negotiate..


Today I have to quote another interesting post by Seth Godin called “Why wasn’t I informed?”.

The basic concept around it is that:

The rules are now clear: no one is going to inform you, but it’s easier than ever to inform yourself.


Communication was traditionally made of 4 parts: the content, the sender, the media, the receiver.

Internet has disrupted this paradigm. Information in the digital age is all around us: no matter how we try to channel it, to transmit it, to organize it, to classify it … even in small company is so huge, so fast, so perishable that also the receiver has to play an active role.

Is this efficient? I don’t know but it’s like training: you can wait and complain of what no one is doing for you, or you can look around at the enormous set of possibilities the internet has given us and get it!



Last week I was at the Social Business Forum 2011. One of the best talk was by Philipp Schäfer of IDEO and it is about how IDEA has designed an internal Social Collaboration tool.

Here is the presentation.

View more presentations from SocialBizForum


Some time ago I wrote a post called Tips for better email management: it’s a set of suggestions on how to manage the bandwidth of your email traffic.

Today I’ve read an interesting post of Seth Godin called Email checklist (maybe this time it’ll work!). Seth list 36(!) items in his checklist: a little bit long but it worth the reading (if not using every time you are about to send an email 🙂 )

Three years ago this week, I posted this checklist, in the naive hope that it would eliminate (or perhaps merely reduce) the ridiculous CC-to-all emails about the carpool, the fake-charity forwards, the ALL CAPS yelling and the stupid PR spam.
A guy can hope, can’t he?



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