my goal is to share and describe a service model generation canvas that intentionally parallels the visual layout of the BMGEN canvas, but that presents ideas I wrote about in my book, Service Innovation (McGraw-Hill 2010), along with other more recent thinking I have concerning service excellence.

Briefly, I believe that a canvas specific to service models is important because most services have unique elements that deserve special attention, including the important role of frontline service providers, direct interactions between customers and the company, the inseparability of service production and consumption, and the more direct effect of corporate systems and capabilities on the customer experience.

via Service Model Generation | Service 360 Partners.