Here are the notes I took live during the UXConference 2012 event using a live twitting/note taking tool called TweetScriber (I love it, simple but effective): part in (my personal) englis and part in italian.

UX Conf 2012

People coming from 12 different countries today
Lugano is a good hub for this conf
sdn – Service Design Network is a partner of
Why UXConference? How design can improve the life experience of people #mascaro
Today we want to talk about people and abouth what happens in the physical world #mascaro

** Helge Tenne @congbo
Helge Tenne – hardware software everywhere
‘techonologyst are not noted for learning from the past’ #norman @congbo
3 design principles: tech, aesthetics, behaviour for design everywhere @congbo
What makes computer humans? @congbo
Do we want the NumLock button? Do we want it in our home? We accept it as part of technology @comgbo
the fog of technology: people doesnt understand tech, they are trapped in the complexity @congbo
Technnology is not digital, is any product of man #kelly @congbo
technology = things that didn’t exist when I was born @congbo
the first impression influences our desire to understand #norman #feeling @congbo
When the human brain is exposed to something new you react instinctly! @congbo
aesthetics as a word doesn’t mean a lot: there is a classic aesthetic (clean, pleasant, symmetrical) @congbo
Emotions are nothing more than a tool to motivate us to learn stuff (that’s how we learn to walk or talk) @congbo
@lucamascaro: Helge Tennø @congbo presenta come le emozioni motivano e cambiano i nostri comportamenti… COOL @UXconference
The immersion effect of tamagotchi was so powerful that it was banned from some schools @congbo
Visual is nothing, behavior is everything @congbo
We are in the cave painting era of computer science #agarawala @congbo
If you want to steal something from my presentation, steal it!🙂 @congbo
The role of designer is to change tech in something usable. And when is usable enough it will change behavior @congbo

** Michela Perotti
Michela Perotti – L’importanza sí monitorare l’esperienza
UxResearcher: observe (NOT ask what they imagine, want …)
In Starbucks you have an experience … and yes you also drink coffee (or how you call it🙂 )
A good experience? Useful, simple
What is important is the experience that persons want to experience
There is no way to measure in a precise way what people experience
Experience graph
How do u define a ‘good experience’? First impression counts A LOT
A good experience is not too long but not too short (waiting from Starbucks I need time to think what I want but not too much)
In a good experience there should be a WOW moment
The last steps in the experience should be GREAT (the peak end rule!): they influence how I remember the experience
The quality of experience must grow at the end and have a good average
We measure how the experience is useful, easy or pleasant
Expectation, execution, conclusion: these are the points when I measure
It more important the shape of the UX curve than the absolute values
@abragad: Alzare i “win point” e ridurre i “pain point”, sarebbe bello poter applicare tecniche Ux alla nostra vita #uxcon12
@erikamontoli: Strumenti di analisi ricorsiva ed analitica possono aiutare a migliorare l’esperienza d’uso #UXcon12

** Franca Garzotto e Matteo Valoriani
Franca Garzotto e Matteo Valoriani
HocLab, industrial design al Politecnco di Milano
Interactive technologies for children: new frontiers
@MarcoBuonvino: #UXcon12 il metodo ispettivo deve essere più economico degli usability test. Ma il valutatore non può far parte di team progetto o sviluppo.
Finito lo spottone?
Children e technology: very useful to understand the inner meaning of technology
Tangible interactions and touch less gesture based interaction #NewFrontiers
Tangilble interaction: there is a physical representation of tech. Data are manipulated via physical devices
Paper based multimedia as learning tool for disable children to support learning, in the school context
Customization: each child is unique
Tech? Must be open, flexible, easily adoptable, construction kit programming
Paper represent a concept and through and RFID that concept can be ‘animated’ in a digital way
“io pensavo fosse una cavolata” la prof dà la carica al suo studente😦
un pizzico di Cloud non si nega a nessuno
E bravo Matteo Valoriani: difficile da twittare ma bella presentazione

** Ville Vivante
Ville Vivante – how con we bring mobile data to life
The vision: represent Geneva as a place for people
Input: anonymized mobile data
Process: understand the data, find personal stories, make it attractive #easy?
Provided data: one week of anonymized mobile data
We wanted to tell stories of movement inside the districts so even not precise data were ok
We wanted also to tell stories about time
Than we wanted to tell a story of commute and traveling: who’s passing by Geneva?
@richest74: Trasforming rough mobile data in stories #UXcon12
@liten_sam: #UXcon12 visual DNA, give stories a face, an identity – C. Schmid
Many experiments to find the right visualization
Get attention through emotions @chrizs
Provide insights through storytelling @chrizs @chrizs
@elenazordan: #uxcon12 mappe come strumenti narrativi
Telco sit on a huge set of data but …. they dont respect that

** Roberto Falcone
@pcastelletti: Check out “Ville Vivante Trailer” by @IXT on Vimeo
No luoghi: vivono solo nel momento che sono fruiti, non c’è personalizzazione, non c’è relazione
Giuro: non ci tengo a fare check-in sulla mia tomba🙂
Turismo cimiteriale +11% #epperò
i luoghi e lo spazio possono essere considerati sia il contesto sia il contenuto della comunicazione – Adams
Nei musei 4 tipi di visitatore: farfalla, pesce, cavalletta, formica
Visitatore farfalla va dove viene attratto e rimane x un po’
Visitatore cavalletta conosce i dettagli, è un tecnico o ama la tecnica: informato
Visitatore formica segue i percorso guidati, nn si muove liberamente
erostrato: geolocalizzato, augmented reality, user generated content
Ci siamo ispirati a Path … beh ispirati mi sembra riduttivo🙂
Paf? Ahhhh … Path
Il problema della realtà aumentata è …. la batteria dello smatphone😦
Information shadow: ombra che proiettiamo / lasciamo digitalmente nei luoghi fisici

**Jan-Christoph Zoels
Jan Christoph Zoels – Supporting sustainable lifestyles
we are able to control 18-25% of the 67-footprint
For 2020 new building in EU will have to consume nearly zero
Engage people in increasing the quality of their life instead of pushing on regulations
Non c’è un bar intorno all’università … ma come è possibile?😦
Tell them and they’ll forget, demonstrate and they’ll remember,
@presentday: “Tell them and they’ll forget, Demonstrate and they’ll remember, Involve them and they’ll understand” #UXcon12
The food hub: uses high efficient practices and detergents with a low environmental impact
In Finland on Saturday evenings, when people goes to sauna, energy request has a peak!
Advanced smart meters to perceive and analyze consumption
Check (consume) – Compare – Act loop
How to improve end user experience: real time feedback, provide motivation, simplicity of data comparison
UX sample
Dynamic pricing will happen sooner or later in #energy industry
Can the production of energy influence behavior? There is wind = more energy = start the washing machine

**Carlo Ratti
Non siamo molto interessati alle gare di F1 #Ratti #parlaPerTe🙂
Sensing and actuating: this is true for F1 telemetry and for people
Our cities are becoming hybrid systems: digital and human #ratti
It’s like if an atom is becoming a sensor and an actuator #ratti
Michelangelo’s dream is becoming true in our cities #ratti
@UXconference: Carlo Ratti @Senseablecitylab – things talk to us/le cose vive #UXcon12
Grazie a @cecce67 ho conosciuto la @frenci
The famous traveling path of trash tracked by @Senseablecitylab live at
Getting data from ‘the city’ can be used to make it work better @Senseablecitylab #ratti
We might use data from the city to take better decision (us, as citizen) #behavioralChange #ratti @Senseablecitylab
Someone stole a PC from our lab … but unluckily for him it was ‘tracked’🙂 @Senseablecitylab #ratti
We studied photos in Flickr or FB of Tuscany to determine the presence of people in the town
Looking at when pictures (publicly available) was taken, you can see how people moves in Italy for exampl @Senseablecitylab #ratti
We want to use publicly available pictures to try to monitor events @Senseablecitylab #ratti
We image a kind of live twitting from a town @Senseablecitylab #ratti
Sensing is great and actuating is winning: how is the system answering? @Senseablecitylab #ratti
As each of us answer to this sensing, the whole system changes @Senseablecitylab #ratti
CO2GO: give people a tool to monitor his emission while traveling … we no user input, automatically @Senseablecitylab #ratti
Giving real time feedback changes our behavior @Senseablecitylab #ratti
The accelerometer of our smartphone ‘knows’ how we are traveling: walking, bus, car .. @Senseablecitylab #ratti
We have defined patterns that we recognize with our GPS data to define how you are traveling
If you buy an iPhone from 5 to 95 yrs old you know how to use it @Senseablecitylab #ratti
Dynamic induction cooker
@UXconference: Carlo Ratti @SenseableCity – trasformare il tavolo in fornello e il pollo dal forno ci racconta come sta cuocendo #UXcon12
@MarcoBuonvino: #UXcon12 Carlo Ratti: Maggiore consapevolezza -> cambio di comportamento
Digital Water Pavillion in Saragoza #ratti
@UXconference: Carlo Ratti @Senseablecity – a Saragozza un edificio fatto di acqua che risponde alle sollecitazioni esterne #UXcon12
RT @UXconference: Carlo Ratti @Senseablecity – a Saragozza un edificio fatto di acqua che risponde alle sollecitazioni esterne #UXcon12
When sensors break, it’s more fun! @Senseablecity #ratti
As designers and engineers we claim to know how people will work with our invention but … life is different🙂 @Senseablecity
So a free tool like GoogleHangout is giving us the possibility to enjoy Carlo: isn’t it design? Isn’t it changing our life?
In the design world something new is happening @Senseablecity #ratti
The Copenhagen wheel: how to transform a bike in an electric bike just changing the wheel @Senseablecity #ratti
The wheel gives you even more info as it senses data @Senseablecity
The wheel recharges while breaking @Senseablecity #ratti
You can add gamification effects with the Copenhagen Wheel letting people earn green miles and race🙂 @Senseablecity #ratti
We though knowledge can be classified, but we are discovering that is not like that @Senseablecity #ratti
We classified tons of papers and we found unpredictable relationships among disciplines @Senseablecity #ratti
‘a camel is a horse designed by a committee’ is the past. We know now that design is collaborative @Senseablecity #ratti
@UXconference: Carlo Ratti @Senseablecity – l’architetto e il designer non hanno la mano di dio #UXcon12

**Ubiquitous Computng – Mark Weiser
Pads are everywhere: babies can use it, old people can use it
Public display are everywhere … because are very noticed and cheap
Display blindness: public is not giving attemption any more to big display (as its just ads)
So it seems #Prezi is not cool any more: it’s a long time since I’ve seen a Prezi presentation in a conf😦
pd-net a new vision per pervasive display
Tension between control and openness for these new pervasive displays
@febba: Ottimo intervento di Carlo Ratti
La demotica, un altro di quei miti mai realizzati
… e facciamoci delle domande

** BTTicino
Facciamo fatica a fare queste cose perché siamo una azienda metalmeccanica che fa pezzi #doveLHoGiaVista
home automation = complexity & costo #bticino
avete visto il nest? Ecco cosa hanno il 50% degli italiani
Da quello che percepisco, l’azienda nn ci crede: mi spiace per chi ci sta lavorando
“il vecchio termostato fa bene quello che serve” eh no, è proprio lì il problema!!!
“abbiamo fatto il nuovo sito, sull’interfaccia dobbiamo fare ancora della strada” eh no!!!
“questa interfaccia sembra partorita da un incubo”
E comunque vedo in Andrea Cerri tutto lo sforzo, le contraddizioni e la fatica di una azienda VERA e LEADER x innovare #respect
Un grande esercizio x tutti: come trasformare un ‘problema’ (50% hanno un vecchio interruttore BTicino in casa) in una opportunità

** Cesare Bottini

the best way to reinvent a payment system is to make it disappear @cecce67
Experience economy: prodotti e servizi sono commodity, quello che è in mezzo e experience
Why eBike is so mainstream?
We decided to focus on ebike for commute @cecce67
Research: 100 commuters, 9 countries, 10 months #ebike @cecce67
Being a commuter is a life choice and there are patterns
Bike commuter patterns: where should I park, need to use iPhone while riding, need a safe place @cecce67
Bike commuters are ready for an ebike @cecce67
There are no real ebike designed for commuters
Riding experience: feedback from the bike! Veery complex @cecce67
The feeling with ebikes is that it feels like your ebike react to your brain @cecce67
Owning experience: you pay a lot so your ebike must be beautifull and safe. You must love to own it @cecce67
Beauty generates empathy @cecce67
Context experience: what is an ebike riding in a smart city? @cecce67
This bike must be ‘connected’ into the smart city and exploit the data @cecce67
The ebike is an interface, has to talk with the context @cecce67
@cecce67 nice project, congrats
When you design something for a context, the ‘something’ starts influencing the context changing it @cecce67
A car with new disruptive technology is still a car? Is the purpose the same? @cecce67
When we re-invent something we create something that before was not present @cecce67
@frenci: La bellezza genera empatia

** cooper – una delle piu grandi aziende di design nel mondo
The Jinni and the city – Chris Noessel, Stefan Klocek
@chrisnoessel @stefanklocek
Singularity: when computer becomes self aware @chrisnoessel @stefanklocek
From rocks to singularity: first step is manual @chrisnoessel @stefanklocek
From rocks to singularity: second step ‘powered’, third assistive (autopilot), fourth ??? @chrisnoessel @stefanklocek
Many clients ask us problems in the powered or (less) assistive area @chrisnoessel @stefanklocek
For manual and powered tool, the interaction model is: perceive, think, do @chrisnoessel @stefanklocek
For assistive and ??? tools, the interaction model is like the previous + explicit & autonomous @chrisnoessel @stefanklocek
@chrisnoessel @stefanklocek text is too small, you cannot read from the back of the room😉 #design
Social tech is A very interesting thing that marks the difference between assistive and next step @chrisnoessel @stefanklocek
Agentive: tech will initiate the relationship @chrisnoessel @stefanklocek
Ubiquitous is proliferating
SAUNAa: Social, Agentive, Ubiquitous, Natural UI
We put all of this in a Jinni
A jinni allows us to talk about magic without feeling stupid🙂 @chrisnoessel @stefanklocek
How do you know if the house feels you, or the car work for you behind the scene? It’s a magic, a jinny @chrisnoessel @stefanklocek
How do we understand if it is listening to you?
#memeto, an example of Jinny technology: a camera that feels your body heat and start taking photos @chrisnoessel @stefanklocek
There are no buttons in #memeto, it has a jinny inside
Get Prismatic is another great example of jinny technology: it’s social awareness @chrisnoessel @stefanklocek
When we talk about cities, the focus is too much on infrastructure @chrisnoessel @stefankloce
How do we improve the relationship with the city? This is a good question for a jinny solution
@_symca_: How to make city’s improvements social! #jinni #uxcon12