Last week I had the chance to listen to a good training class on innovation.
The teacher talked a lot about his experience with several well known companies, talked about his best projects and then did his class.
Pretty interesting.
At the end I listened to a comment from someone in the audience:

‘wow, have you see how many good companies he worked for? And what a project! I’ve not understood very much of the lesson but he seems really good and he surely gave us a lot of good techniques’

What does this mean? That the content you are delivering is very importance but the credibility you have goes beyond the content. And it seems you can create credibility not only with facts but also through (hypothetical) third parties experiences. And if you have some content to deliver, it’s better you are credible if you want to be listened to. Especially if the content is good. And if the content is not good, you can try pushing more on the credibility, it might work anyway😦

Our brain is so tricky sometimes …