Last week I attended CHItaly2011.

Here are my notes taken with Twitter (you can get the original notes searching on Twitter “CHItaly2011 from:PierG“)

  • “I know that modern sewing machines are better but I’m in love with MY 30yrs old one: I’m used to it” pretty interesting🙂
  • First let’s talk about targets: are we talking about old or disabled people?
  • Designing Technologies for ageing – are u talking about me?🙂
  • As human beings we are not hierarchical
  • Problem solving in the REAL world relies on BOTH conscious and unconscious processing
  • XIM – eXperience Induction Machine
  • Conscious processing is sequential, continuous, slow
  • Characteristic of unconscious processing: parallel, fragmented, VERY fast, automatic
  • Relationship between conscious and unconscious at  Here is where my hypnosis training can be useful🙂
  • Stefano Micelli, Venice University. Smart talk
  • Chinese expects that the GPS on their German car talks with a German accent: they want the full German experience
  • Culture will come back in what we are doing. Now you find everywhere the same stuff due to globalization: this will change
  • Experience of motorcycles riders is more social. Most never drives alone but with their community collecting memories
  • Experience: design should promote more active experiences
  • Doing things with my ends give me the real idea (very #DesignThinkin)
  • Translation: we need to quickly give results translating from R&D / design shops to business
  • In Italy we have a strong manufacturing experience. Now these machine have / need innovative interfaces
  • SDK for #BlueDash is freely available while the whole system is patented #digitalFluency #reLab
  • digitalFluency can enable the #Twitter of things #cool #reLab
  • A baby is making some noise at  : very good, we need new fresh ideas in the HMI field🙂
  • The digitalFluency architecture is natively extendable: it’s a data based extendible model #reLab
  • digital Fluency is about easy integration, seamless distribution, super scalable architectue … #reLab
  • Technology is not enough to have digital fluency #reLab
  • BlueDash and digitalFluency live at  @ Centro Storico instagr.am/p/NDKq2/
  • #BlueDash is the enabling technology for the #digitalFluency #reLab
  • #blueDash has a server side component, in the cloud, to close the loop and give services #reLab
  • We want to create a seamless link between people and tech and to make people digitally fluent #re:lab
  • digitalFluency initiative
  • Pretti fresh presentation from #DeepBlue : thank you guys
  • Iterative approach: 6 maturity levels from concept to operational deployment (innovations doesn’t come for free in aviation :))
  • Focus on interaction also for safety (and regulatory) topics #DeepBlue
  • “reality is more complex” #DeepBlue
  • I like slides from #DeepBlue : the best IMHO till now  (no 16×9 slides till now like IDEO or Frog though🙂 )
  • #DeepBlue is a small company specialized in HCI & Human Factors, Engineering and Mathematics mainly for aviations
  • And now Simone from #DeepBlue at #CHItaly2011
  • It seems that the usage of gloves is a recurring problem in HMI
  • Alessandro #emmegi
  • Good wifi, bad microphones at #CHItaly2011
  • Seen in the PCs of the audience of  : #Prezi, #TED, email, PowerPoint …
  • (graphical) designers and developers interaction in embedded sw is brother of the same stuff for the web: is the answer a tool?
  • A very practical case for #Akhela at
  • Less Macs than I thought at  being a ‘designers’ conf + no one is twitting at least with this hashtag(I might use the wrong one)
  • We built a tool so designers and developers don’t need to talk each other. #AreYouSure?
  • QT libraries for a car HMI starting from JPEGs #Akhela
  • Roberto from RE:Lab is doing a great job in the industry panel here at
  • Here is Akhela in the house🙂
  • Another example of potential open innovation: cameras, context, Internet of things #Telecom
  • Smartphone and smart grids and sensors are a new ecosystem and a good field for open innovation #Telecom
  • Open innovation is the new innovation cycle that puts customer first and Internet with the role of ‘home’ for the community
  • Telecom companies didn’t have to understand gyroscopes or accelerometers #Telecom
  • In the past it was easier (= abuso di posizione dominante🙂 )
  • Smartphones and tablets are built around an ecosystem
  • ‘this is not a telephone’ = revenues are not coming from phone calls any longer #Telecom
  • As engineers we are good in developing tech but something goes wrong with ‘mobile telecom operators’ #Telecom
  • ‘tablets are exploding’ I hope not literally🙂
  • Mobile subscriptions are two times the fixed broadband subscription #Telecom
  • Gabriele Elia is head of Future Internet Techs and Research at Telecom Italia #estica #Telecom
  • In order to be effective new safety functions must be more than ACCEPTED by riders #Yamaha
  • Vibrating helmets are very well accepted from test users: not distracting and very good feedback #Yamaha
  • Haptic devices have different kind of feedbacks: frequency, location, strength … #Yamaha
  • Rider distraction mitigation is key for safety #Yamaha
  • Haptic devices are able to provide info leaving the attention of the driver to the road #Yamaha
  • “The motorcycle is vibrating” “yes, it’s a motorcycle”🙂 #Yamaha
  • Visibility, feedback, mapping, acceptance as key drivers for HCI evaluation #Yamaha
  • Which HCI in today’s motorcycle? Basic, legal, comfort, safety #Yamaha
  • Yamaha con stage at #CHItaly2011
  • We use a lot small movies to communicate, internally to the company: ideas, prototypes, solutions  #yam
  • The user interface of the washing machine of the future is … no interface #INDESIT
  • INDESIT is introducing the concept of FUN in developing the interaction with a washing machine #innovation
  • We decided to put designers and engineers under the same roof #INDESIT
  • Strategic position at 🙂 @ Centro Storico instagr.am/p/NC4cf/
  • We have many and many devices to work on: are we ready for the challenge? #DonNorman
  • Researchers, if they want to have a better impact, have to be more in tune with industry #DonNorman
  • Designers deal about what people need, marketers what people buy
  • If you work in a company, your customer is … your boss. Your job is to make him promoted #DonNorman
  • By the way, great WiFi at  : thank you guys!
  • There is lack of impact of designers in industry: industry wants to build something that ppl want no matter if it’s ‘correct’
  • When people say they want simple stuff, they are wrong. They don’t want confusion but want lot of features #DonNorman
  • 2 types of simplicity (or complexity if you want): perceptible simplicity and cognitive simplicity #DonNorman
  • Google is simple but … he has menus and … has a ‘More’ menu🙂 #DonNorman
  • “oh, I was so close …” that’s what makes the difference in design #DonNorman
  • There is just one thing more addictive than angry birds, it’s twitter (ooopsss) #DonNorman
  • What makes a great experience? It’s overcoming a challenge (an emotion, a task … ) #DonNorman
  • Your experience is not important (it is often an instant), what’s important is memories that last ‘forever’ #DonNorman
  • The business model have a great impact on how work (see roming fees)
  • What are we delivering? It was functionality, today is memories #DonNorman
  • Devices are starting dealing with our intentions (to give services and fun) #DonNorman
  • Suddenly the device itself is starting to be fun #DonNorman
  • When tech is used by many people at the same time, culture starts becoming important #DonNorman
  • Interaction with devices is the same around the world. The difference is in social interaction #DonNorman
  • Italy doesnt design things differently to China. So where is the cultural effect? There is no cultural effect! #DonNorman
  • Undo on iPhone is done by shaking, I discovered it reading a newspaper🙂 Newspaper are the new manuals🙂 #DonNorman
  • Apps to be good have to know a lot about you and your friends. Is this good? Don’t know but thongs are changing #DonNorman
  • With Kinect MS discovered to have R&D labs .. thanks to Nintendo🙂 #DonNorman
  • In the US, people don’t talk with phones. They use it to look for restaurants🙂 #DonNorman
  • Android has menus, iPhone doesn’t … HUGE difference #DonNorman
  • The iPhone is so clear to use that people don’t care to remember how to do stuff #DonNorman
  • With graphical UI you don’t need to remember commands, you have to recognize them + you have a feedback systems
  • People in products groups have no time (for UX) #DonNorman
  • Donald Norman at  @ Centro Storico instagr.am/p/NCq0d/
  • On planes we have glass displays (monitors) that substitutes tens of indicators: easier, better
  • From usability to interaction design, experience design … but we are moving on.
  • Emotion is an important part of how we interact with technology
  • Norman uses small sheets of paper as reminders of his speech ‘a la’ agile
  • Norman talks about web and mobile in the past tense🙂
  • Don è fuori come un balcone🙂
  • Let’s talk about how the world is changing #DonNorman
  • A good mix of young an ‘not so ypung’ people here at #CHItaly2011
  • Donald Norman is familiar to anyone as his ideas became quickly common sense
  • Donald Norman: innovation, research and (lack of) impact on industry

PierG