Today I have to quote another interesting post by Seth Godin called “Why wasn’t I informed?”.
The basic concept around it is that:
The rules are now clear: no one is going to inform you, but it’s easier than ever to inform yourself.
Communication was traditionally made of 4 parts: the content, the sender, the media, the receiver.
Internet has disrupted this paradigm. Information in the digital age is all around us: no matter how we try to channel it, to transmit it, to organize it, to classify it … even in small company is so huge, so fast, so perishable that also the receiver has to play an active role.
Is this efficient? I don’t know but it’s like training: you can wait and complain of what no one is doing for you, or you can look around at the enormous set of possibilities the internet has given us and get it!