During the Social Business Forum 2011 conference, I decided to take notes using twitter. Here is the list of my tweets for your convenience:

15:10 Even in the army command and control is no more used  #areyousure
15:07 Is there anything between failure and success?
15:04 ‘how do u teach employee not to fear loosing control?’ : I’m waiting for the answer 🙂
15:01 No speaker, in the sessions I’ve followed, has used twitter to check for comments, questions, ideas (also during panels). In yours?
14:59 (almost) no social app has a ‘tasking’ capability
14:51 Is social business a non-goal oriented activity?
14:48 mi sa che ho sbagliato sala “@Lavizzi: Virale é la condovisione sociale delle emozioni. Che bello il mandala delle emozioni!  #fdr”
13:44 Countries who have less to loose (Brazil? China?) are risking more: they will produce next years innovators and thinkers  #innovation
13:42 In big companies you cannot fail, sorry: they need certainty. How can we innovate?  #openinnovation
13:38 ‘I think your question is the wrong one’: let’s cross fingers with your answer 🙂
13:35 The definition of innovation gets out from this workshop as a set of contradictions and buzzwords  #maybeidontgetit
13:22 Europe is weak in innovation, Brazil, China are going great! We need to get to a more mature level of innovation
13:20 Can we efficiently spot real problems that need to be solved? Can we solve it? Does this produce value? That’s foundam question
13:17 If innovation is anything is solving problems #openinnovation
13:12 Concentrarsi solo sulle core competencies ha distrutto le aziende: x essere un sys integrator devi essere ridondante e competente
13:10 I sistemi organizzativi aperti consentono di imparare e quindi variare e quindi imparare e quindi variare … una specie di respiro
13:09 La varietà è basilare (ma ricordate che di varietà si può morire) #openinnovation
13:04 Innovation is not a discovery process is a knowledge creation process #openinnovation
13:04 Il system integrator è un creatore di complessità quindi deve abbandonare l’efficienza e andare verso l’efficacia e => ridondanza
13:01 Le strategie servono per battere l’avversario, l’innovazione serve per sostituirlo!  #openinnovation
13:00 You can’t share knowledge. You can share only a map of your knowledge and share it.  #openinnovation #nlp
12:58 La conoscenza è solo individuale ed è creazione del mondo
12:54 A system integrator is a firm that wants to DOMINATE the dynamic of CHANGE of its PRODUCTS/ORG/PROCESSES
12:51 La creazione è sempre creazione o interfaccia di complessità e va vista come un intero: chi la spezza peggio per se   #openinnovation
12:50 Complessità e complicazione … stiamo convergendo o divergendo?
12:48 Se vuoi avere un peso nella insostituibilità o se vuoi essere il leader in nuovi mercati devi integrare tecnologie e conoscenze
12:46 Massimo Paoli #openinnovation
12:42 They want to be competitively unpredictable – great goal 🙂  #openinnovation
12:34 If you ask questions like ‘what about your IP?’ this reveals a lot about your (low) level of innovation  #openinnovation
12:33 We need to move from defense of ideas to offense of ideas  #openinnovation
12:31 I’m more dressed like speakers than audience: am I in wrong side or do I have the wrong dresses? 🙂
12:30 We are too old, we just don’t get it .. that’s why we need help  #openinnovation
12:26 To have innovation you need to mix different kind of knowledge
12:24 Open innovation is when you integrate external input throughout the whole value chain
12:23 With open innovation you need access to great people but you don’t need to hire them
12:23 In 10 years open innovation will merge innovation when the mindset of getting more external input will be more established
12:21 Open Innovation is much more a mindset more than tools or processes
12:19 Stefan Lindeegard at – Open Innovation Meets Social Media
12:03 Ready for open innovation
11:18 Interactive wallet: like a gps of our day  (where is the employee empowerment ?)
11:17 IDEO – rest of the world : 3 – 0 (presentation wise)
11:15 Crowd Resonance Testing  #buzzwordoftheday
11:13 We want to eliminate barriers between physical and virtual working areas
11:12 Org matrix: groups (functions) VS projects VS research communities (kind of R&D)
11:11 Who belongs to a project sit together, as a team
11:09 Listening is not automatically understanding and making good choices
11:06 A lot of interaction design, not much employee empowerment in this third session
11:01 Questi designer che chiamano le sedi o uffici: studi 🙂
10:45 ‘Intanto le persone lo dicono lo stesso’
10:44 Le altre 4? “@IvanZenAttitude:  sempre più convinto che #IDEO sia tra le 5 aziende più innovative al mondo #in”
10:43 wePad prj: 5 weeks, 600 registered users, 2k posts, 7k FB views, 60k site views
10:39 Just one thing: FEAR “@andreaguetti: Why people stop to be social inside the organization? #belladomanda ”
10:38 The wePad project: 6 cervelloni e 30gg x definire una app per iPad che serva alla gente per risparmiare tempo. Molto #Designthinking
10:36 The wePad project
10:33 Il Product Management di #Webank analizza ogni settimana le idee inserite sul sito x la def / evo di prodotti
10:28 Il progetto: ‘La banca che vorrei’ #Webank
10:24 Twitter fa fatica a decollare per #Webank … è perché si parla di denaro?
10:22 +1 “@Lavizzi: Non so che ascoltare queste cose mi faccia bene:( .. le ali spuntano e la mente vola…una volta di +!! #ideo ”
10:20 Webank: 4 people answering to Twitter
10:17 To listen means to learn
10:16 Webank: out mission is to give time back to people   – and what about the money? 🙂
10:13 For collaborative tools that work http://instagr.am/p/FYNMf/
10:11 The Principles that I’ve written are the road to ‘collaborative tools that works’ for #ideo
10:09 Ideo at  http://instagr.am/p/FYMyL/
10:06 Principle4: take the road more travelled (I LOVE this) #ideo
10:04 Principle3: demand intuitive interfaces #ideo
10:00 Recognition, Project staffing, career development  #ideo
9:58 Principle 2: reward individual participation = understand individual motivations #ideo
9:57 I take notes twitting: how can I get back all my tweets back lately?  #help
9:56 You need to find the right people in the org for your team: we organize info in term of people and projects #ideo
9:55 We are a project based org #ideo
9:55 Principle1: build pointers to people #ideo
9:54 Understand -> Explore -> Develop #Designthinking
9:52 Behaviors Motivation Social interaction
9:51 Design thinking starts with human being
9:51 Ooops, wrong name: @philipp_philipp
9:40 Ready for #IDEO
9:14 ROI http://instagr.am/p/FYG78/
9:05 1 every 10 around me need a translation from English, 1 every 10 is live twitting (or similar). Same level of knowledge?
8:58 Per ora Dell – Oracle: 2 – 0
8:53 Right brainers have socialized technology   #sadtobeleftbrainer
8:53 Left brainers and right brainers approach
8:49 Music-map.com
8:40 Ma gli Oracle bravi nel Social sono anche quelli che rendono nervosi i fan di Java?
8:35 Community engagement is oxygen: if you don’t have it you die
8:33 Your community live in many place
8:32 You need secure exec support & establish governance to win with your social media strategy
8:31 By the way also slides of @billjohnston are not visible from the back of the room
8:29 ROI sucks also for Social Media
8:25 Chatter is widely used in Dell – interesting
8:23 Evolving from The social suggestion box to IdeaStorm   … mmmm
8:22 Perplessitá e ammirazione comunque “@nelli: 15.000 corsi per i dipendenti #dell per farli diventare social ”
8:21 Centralized platform, distributed engagement at Dell
8:20 Social Media University & Social Media Certification at Dell. Shouldn’t it be more pull than push?
8:17 Listening: the heart of our social strategy – Dell
8:16 SMaC: social media & community team at Dell
8:15 5 yrs of investment in Dell about social
8:13 Internal communication – extranet – community – social
8:09 ‘business is inherently social’
8:02 From R&D to R&C (Connect)
8:01 Prezi on stage but not quite visible from the back of the room
7:58 ‘sii spontaneo’ #nlp
7:57 Peter Druker quoted at  (and Bateson and … )