This week end I’ve re-read an old (2006 🙂 ) post by Guy Kawasaki about called The 120 Day Wonder: How to Evangelize a Blog. I’ve encountered it again reading the Occam’s Razor blog by Avinash Kaushik.
In the post (that I suggest to fully read), Guy writes down a list of 10 items he thought were meaningful to write a successful blog. It was 2006 and he was not much in the blogging arena but here is what he thought, being a great innovator and communicator:
- Think “book” not “diary”: from day one think about spreading the word
- Answer the little man: is your blog a good product?
- Collect email addresses
- Collect links for blog rolling: to link with interesting blogs on the same topics
- Scoop stuff: eat like a bird, poop like an elephant
- Supplement other bloggers with a follow up entries: help others to spread the word
- Acknowledge and respond to comments: you do care
- Ask for help: if you give value, ask your readers if you need
- Be bold: speak your mind
- Make it easy to jump in!!
I think most of these ideas are still of great help: what’s your experience? As a reader or as a blogger what would you change 5 years after? How can this be applied to internal communication in corporations?