This week end I’ve re-read an old (2006 🙂 ) post by Guy Kawasaki about called The 120 Day Wonder: How to Evangelize a Blog. I’ve encountered it again reading the Occam’s Razor blog by Avinash Kaushik.

In the post (that I suggest to fully read), Guy writes down a list of 10 items he thought were meaningful to write a successful blog. It was 2006 and he was not much in the blogging arena but here is what he thought, being a great innovator and communicator:

  1. Think “book” not “diary”: from day one think about spreading the word
  2. Answer the little man: is your blog a good product?
  3. Collect email addresses
  4. Collect links for blog rolling: to link with interesting blogs on the same topics
  5. Scoop stuff: eat like a bird, poop like an elephant
  6. Supplement other bloggers with a follow up entries: help others to spread the word
  7. Acknowledge and respond to comments: you do care
  8. Ask for help: if you give value, ask your readers if you need
  9. Be bold: speak your mind
  10. Make it easy to jump in!!

I think most of these ideas are still of great help: what’s your experience? As a reader or as a blogger what would you change 5 years after? How can this be applied to internal communication in corporations?