Let me suggest a very good post Obama and the Rise of Asymmetrical Competition by Umair Haque.
Umar makes an interesting comparison between the US Democratic nomination and innovative strategies of well known ‘new’ brands like Google. In both these scenarios there are big, powerful, rich, consolidated players challenged by newcomers with a different DNA.
[…] it seems the Obama campaign might just be organized and managed according to a different set of principles than orthodox political campaigns […]
In other words, it’s new DNA that drives asymmetrical competition – when we organize and manage in new ways, we are able to tap new sources of advantage.
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