Scarcity is a well known pattern of persuasion studied by Prof.Cialdini:

Perceived scarcity will generate demand. For example, saying offers are available for a “limited time only” encourages sales.

It’s also a great trigger to human reactions that’s sadly evident when it’s a ‘status of living’.
And is something that you can experiment every day in your work life: start draining resources from a project / team /company and look what happens.

When the tide is lowering down, rocks/obstacles start outcropping and you have to choose: you can move around, you can climb over, you can make them flat … or you can just scream (that, in my experience,is the standard reaction 🙂 )