Interesting concept I heard few weeks ago: tattoo branding.

It’s a kind of ‘value’ given to a certain brand: how many people will accept to have a tattoo with the name of a particular brand?

A ‘brand experience’ is something that makes people feel better that can lead to something like an ‘eXtreme Brand Experience’. So eXtreme that you’d be happy to ‘be part’ of the brand with a tattoo.

Funny! (dangerous?)