“Quality should be either excellent or extremely excellent“, Kent Back
Yes, I often read / hear about giving the customer the right amount of quality he wants to pay for. And, as we are in real life and not in a paper or in a book, I usually agree with this position.
But let me add two items:
- when no specified, set yourself to ‘extremely excellent’ quality
- define a lower bound (HIGH lower bound) and never go below it, no matter what the customer asks for
Lowering quality is like falling down from your bike: for few months after the accident you drive quite, then you start pushing hard .. until next fall.